Frederic W. Goudy (Bloomington, Illinois, March 8, 1865 – Marlborough-on-Hudson, May 11, 1947) was a prolific American type designer whose typefaces include Copperplate Gothic, Kennerly, and Goudy Old Style.  (wikipedia)


I work with a number of experienced professional designers trained in the art of typography and I'm always amazed at how adept they are at understanding how the choice of font, type size and color can influence the way we process and respond to a text.  

And since, once again, I have nothing of my own to post today, I'm passing along the short video below which, despite multiple historical inaccuracies (Gutenberg was a giant, but he did not create typography--The first printing press was invented in China in the late 6th century CE. By 700 the first printed newspaper, created with woodblock printing, was available in Youzhou (today’s Beijing). A Chinese commoner named Pi Sheng invented movable earthenware type in the early decades of the 11th century.  And Juan Gonzalez de Mendoza, in a book published in 1585, states that Gutenberg got his idea for moveable type after seeing books that came to him through Russia and Arabia) is at least mostly true (according to our in-house typography guru who helped educate me with corrections above) and  pretty cleverly executed.